Philips Taps Google Cloud to Streamline Global Image Library, Boost Marketing Efficiency

3:47 AM ET 05/14/2025 - MT Newswires

Using Google Cloud's Vertex AI and Model Garden, Philips said it developed a solution that rapidly processed over 200,000 images into 8,000 unique, brand-consistent assets, dramatically cutting operational costs, simplifying asset governance, and enhancing marketing agility.

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